CINEHAN
Movie Ticketing App
My Role
As a UX designer for this project I conducted interviews, paper and digital wire framing, low and high fidelity prototyping, lead usability studies, accounting for accessibility and iterating on designs.
Project Goal
Design an app to help people buy movie tickets hassle-free
Target Audience
The target audience are from 17-65 years old movie goers who wants to be able to book tickets to skip and avoid waiting in line.
Key Challenges
The users identified through research that they usually doesn’t have a time to queue and wants to utilize their time. It was also revealed other user challenges include obligations that make it hard to wait in long lines just for a movie ticket.
Initial Design Concepts
Took the time to draw each screens of the app on paper and ensured the elements that made it to digital wireframes will be fitting to address user pain points. I made sure to add the movie rating, genre and reviews so users would be able to know the basic info while scrolling through home page. With this structure, users will be able to book quick and easy.
Digital Wireframes and Low-Fidelity Prototype
Using the completed set of digital wireframes, I created a low-fidelity prototype. The primary user flow I connected was browsing, booking and paying for movie tickets, so the protoype could be used in a usability study.
User Testing Results
These were the results from user testing and the main findings were uncovered
Price
Users want to see the movie ticket price right away.
Calendar
Some users are having a hard time selecting date and wants a calendar view feature
Payment Options
Most users want more selections when paying
Mockups and High-Fidelity Prototype
The final High-fidelity prototype has a batter user flows now for browsing, booking and paying movie tickets. It has met user needs for buying a movie ticket hassle-free.
